Site Speed as a Search Ranking Factor
Google prioritizes websites that load quickly and remain stable. Core Web Vitals translate user experience metrics directly into search ranking signals.
The Core Vitals Metrics
- Largest Contentful Paint (LCP): Measures page loading performance; aim for under 2.5 seconds.
- First Input Delay (FID): Measures responsiveness; aim for under 100 milliseconds.
- Cumulative Layout Shift (CLS): Measures layout stability; aim for under 0.1.
Optimizing these page metrics improves search engine rankings and user conversion rates.
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