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Data Quality: The Foundation of Trustworthy Analytics

Poor data quality costs organisations an average of $12.9 million annually. Learn how to implement automated data quality checks across your entire pipeline.

The Six Dimensions of Data Quality

Data quality is multi-dimensional. Addressing only one dimension while ignoring others leads to analytics failures.

  • Completeness: Are all required fields populated?
  • Accuracy: Does the data reflect real-world truth?
  • Consistency: Does the same entity have the same values across systems?
  • Timeliness: Is the data fresh enough for the use case?
  • Uniqueness: Are there duplicate records?
  • Validity: Do values conform to defined formats and business rules?

Automation Tools

Use Great Expectations, dbt tests, or Soda Core to define and run automated quality checks as part of your pipeline execution.