Why Phishing Still Works
Despite better spam filters, attackers use AI to craft hyper-personalised spear-phishing emails that bypass technical controls. The human layer remains the weakest link.
Running Effective Simulations
- Baseline: Send a simulated phishing email with no prior warning and record click rates.
- Train: Immediately redirect clickers to a short, non-punitive training module.
- Repeat: Run monthly simulations with increasing sophistication.
Measuring Success
Target a click rate below 5% within six months. Track repeat offenders for targeted coaching rather than punishment.